Jennifer Gunn
Communications Specialist
An innovative, deadline driven, solution oriented professional known for initiating new projects, with an enthusiasm for social and environmental initiatives.
My thesis : A systematic review of environmental marketing between 1973 and 2013.
Looking for : A creative, strategic, and goal oriented position in an organization that values its contribution to social and environmental sustainability.
Toronto based volunteer work related to international or sustainable development.
Professional Work Experience
Education
Occupier Specialist2014 - 2015
JLL
Support corporate landlords meet environmental targets by engaging tenants and occupants through the occupant engagement program
- Acted as a trusted advisor to landlord and tenants, offering tailored solutions to barriers that inhibited implementation of environmental initiatives
- Organized and ran quarterly green team stakeholder meetings, including developing agenda, presentation, speaking notes, and meeting minutes. Focus was on developing trust and fostering dialogue between landlord and tenants.
- Developed environmental campaigns based on tenant/landlord feedback
- Managed campaign roll-out, including developing project management documents and managing deliverables
- Developed tools to assist tenant organizations reduce their environmental impact. Tools included: lunch n' learn presentations, energy/waste audits, calculators, visual communications, email communications, program ideas and technology guides
- Designed behaviour change posters and 3D lobby installation concepts. Managed implementation and timelines with graphic design team
- Designed promotional material, including brochure and sales pitch presentation for JLL's proprietary 3DROI software. 3DROI measures the ability of buildings, tenant space and policies to support an organization's environmental and productivity goals
- Coordinated with external building consultants to conduct gap analysis and gather information for the WELL Building Standard certification
Program & Event Manager 2011 - 2012
Canadian Orthopaedic Foundation
Expanded the peer-support program by improving its offerings, and marketing to the target demographic. A position where success was measured by the attainment of participation targets set out by the granting organization.
Program Manager
- Managed the expectations of the granting organization including; developing work plan, detailed reporting, strict budgeting, and working within the confines of the grant’s expectations
- Reported to the Board of Directors and fundraising committee by way of both written and oral presentation
- Monitored online analytics, return on investment, and people served
- Developed comprehensive work plan including marketing activities, benchmarks, budget, and timelines
- Made cold calls and site visits, and networked at conferences to recruit companies’ participation in the organization’s Employer Wellness Program
- Designed a promotional package aimed at recruiting surgeon participation, and distributed it to surgeons during site visits and at conferences
- Made presentations at conferences, and represented the foundation’s interests
- Redeveloped website’s navigation and content
- Designed and purchased ad space in newspapers, magazines, google, and facebook
- Facilitated media presence by writing press releases, being interviewed and developing relationships with journalists
Event Manager
- Headed the re-launch of the Foundation’s annual national fundraising campaign, including recruiting sponsors and participants, and managing event logistics.
- Recruited corporate sponsors and managed contract requirements
- Designed marketing material
- Recruited participants via email marketing, phone calls, direct mail and social media
- Coordinated event logistics including distributing fundraising material to participants
- Reported to the Board of Directors and fundraising committee by way of both written and oral presentation
Online Marketing Lead 2010 - Present | Part Time
Corporate Class Inc.
Create a strong online presence with the intention to improve sales, brand, and search engine optimization.
- Create and manage social media strategy
- Use Wordpress to post blog updates
- Use ConstantContact.com and InfusionSoft to design and send email- campaigns
- Manage Facebook, Twitter, LinkedIn and YouTube accounts
- Report on analytics and ROI of online marketing efforts
- Plan and set-up automated email campaigns with a client relations management system (InfusionSoft)
Volunteer Coordinator2009 - 2010
Multiple Sclerosis Society: Waterloo Chapter
Recruited and managed volunteers to help fulfill the daily activities and mission of the Waterloo chapter.
- Developed and implemented volunteer program, including: hiring best practices, national policy implementation, orientation and recruitment strategy
- Fostered external relationships with business and industry partners
- Created an Access database as a tool to manage contact information and relationships
- Wrote promotional articles for quarterly print newsletter
Grant & Business Partnership Researcher2008
UN World Meteorological Organization
Worked with the Director of Resource Mobilization to streamline the grant acquisition process.
- Researched successful UN-business partnerships to aid with policy development
- Designed draft layout of partnership attraction document
- Streamlined grant scheduling and sourcing processes
- Wrote grant proposals in French and English
Academic Work Experience
Teaching Assistant: Environment2012 - 2013
& Business
University of Waterloo
Facilitated learning among undergraduate students.
- Planned and prepared material to facilitate productive class discussion
- Independently led class discussion about corporate social responsibility
- Provided constructive feedback to students about their ideas, presentations, and projects
- Received positive feedback from students regarding my demeanour, anecdotal knowledge of the subject matter, and supportive approach